Digital solutions providing startup Tappi is looking to grow its business beyond Kenya and Nigeria and is now targeting growth to new African markets.
The firm whose solutions are mainly targeted to Africa’s micro, small and medium-sized businesses (MSMEs), has today announced its expansion into Côte d’Ivoire.
The latest announcement will build on its growing operations in Kenya and Nigeria.
According to Tappi CEO and co-founder, Kenfield Griffith, the firm’s latest country launch will feature an extension of its existing partnership with telecom giant, MTN, marking a significant step forward for the startup’s mission to drive the digitalisation of MSMEs across Africa.
“With over 17 million customers in Côte d’Ivoire alone, and a robust mobile money network, we firmly believe MTN holds the perfect reach, scale and infrastructure to seamlessly get technology into the hands of MSMEs ready to grow their businesses, and we look forward to driving ahead with the next phase of our partnership,” said Griffith.
Through tappi’s partnership with MTN Côte D’Ivoire, the telecom’s 17 million customers in the country will also be able to access these services via integrated data bundles, bolstering their capacity to get online, build trust and reach new customers.
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“With a strong GDP growth rate of 6.9%, Côte d’Ivoire not only represents the ideal market to empower MSMEs primed to digitise and significantly expand their customer base, but will act as a critical gateway to access Francophone Africa’s 150 Million consumers as we identify future growth opportunities across the region.”
Since its inception in 2022, Tappi has been on a rapid growth journey capturing verified reviews on over $3M consumer transactions and engaging with over 150K consumers.
According to UNECA, SMEs form over 98 percent of total businesses in Côte d’Ivoire but despite their importance to the economy, many businesses still face major difficulties building a trusted online presence.
This is primarily due to current tools being too complex, the requirements for an international credit card or the listing of websites in places where trust is difficult to gauge, establishing significant hurdles to access and convert new customers.
