Kenya to host newly launched Diageo’s Africa Digital Hub

Lawi Jacktone 12 months ago
Waithera Kabiru

Global drinks company, Diageo, will host the newly launched Diageo’s Africa Digital Hub in Kenya to accelerate its digital transformation ambition.

The hub, set to be hosted at EABL headquarters in Garden City Office Park, Nairobi is a shared service designed to deliver rapid digital capability deployment in Africa.

The Africa Digital Hub will serve Diageo’s key markets in Africa including Kenya, Nigeria, South Africa and Ghana.

It will be headed by Ms. Waithera Kabiru, the immediate former Head of Media Futures at EABL.

The decision reinforces Kenya’s prime position as a tech leader in Africa, driven by an emerging, wealthier middle-class population. 

The development comes as Kenya continues to emerge as a favourite innovation destination for global tech giants, thanks to mobile penetration, tech innovation and an emerging middle-class population.

READ ALSO: A Simple Place to Start if You’re Lagging on Digital Transformation

A recent white paper by Visa indicated that e-commerce across the globe has experienced phenomenal growth rates around the world and will grow to $7 trillion across the globe by 2024.

In 2020, EABL launched its direct-to-consumer e-commerce platform ke.theBar.com and this will be scaled to other markets in Africa.

Making the announcement, during the launch of the Hub, Diageo’s Global Digital Transformation Lead, Susan Jones noted that the hub, the first of its kind in the region is going to serve Diageo’s digital vision.

“To win the next generation celebration by engaging and delighting consumers with world-class experiences across every consumer physical and digital touch points.”

Lawi Jacktone

http://tech-hubkenya.com

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Jacktone Lawi

Meet Jacktone Lawi, a seasoned technology journalist with years of experience in the industry. I have developed my passion for technology during my formative years, which has been instrumental in shaping my career trajectory. My expertise lies in reporting on emerging technologies and their impact on businesses and consumers worldwide. Through my experience I’m well-versed in covering topics such as artificial intelligence, blockchain, cybersecurity, cloud computing, and digital transformation, among others. Throughout my career, I have has demonstrated an exceptional ability to distill complex technical information into accessible and engaging content that resonates with my readers. My writing style is clear, concise, and informative, allowing me to communicate even the most technical concepts to a broad audience. Beyond my writing skills, I have also become known for extensive network of industry contacts and ability to secure exclusive interviews with high-profile figures in the technology world. These connections have enabled me to gain unique insights into the latest trends and developments in the field, giving me a competitive edge in my reporting. In addition to my work as a journalist, I’m also actively engaged in the broader technology community. Where I regularly attend conferences and events, share insights and stays up-to-date on the latest innovations in the industry. Overall, my wealth of experience as a technology journalist have given me a deep understanding of the industry and its impact on society.

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