Casio Expands Regional Presence Through Engagements

CASIO Middle East and Africa is looking to strengthen its forays into the East African region through dealers and supporters’ engagements. The regional arm of CASIO Computer Company conducted a meet up session jointly with local partner, Sangyug Enterprise Limited,…

TECNO Becomes Official Sponsor of the Africa Cup of Nations 2023

Global innovative technology brand TECNO, today announces its official partnership with the Confederation of African Football (“CAF”) as the exclusive smartphone sponsor for the TotalEnergies Africa Cup of Nations Cote d’Ivoire 2023.  The partnership between TECNO and CAF was officially…

Don’t Settle for a Poor View of Content

By Mukesh Bector (Epson Regional Head, East and West Africa.) Imagine going to the cinema to watch a long-anticipated film. You’ve read the reviews. You’ve queued up. You’ve bought snacks and turned off your phone. You enter the auditorium ready…