EXPERT OPINION: Why experiential Marketing Rules the Day
By Jane Kariuki There’s something profound about letting people experience a product that ultimately endears them to a brand. I...
Opinions
Don’t Just Brace for El Niño —Insure Against It
By Wilfred Mutuku El Niño is once again dominating news headlines, social media feeds and everyday conversations. For many people,...
Why Book Clubs Are Becoming the Places to Be
By Faith Adhiambo For years, the book club was easy to picture: a small group of friends, often women, meeting...
STEM Students Must Be Ready for an AI-Driven Job Market
By Dr. Victor Mwongera The fastest-growing companies today are not waiting for the future. They are already using Artificial Intelligence...
The brand that shows up beyond the sale always wins
By Bessy Obura After months of scrimping, saving, researching, reading reviews, and visiting showrooms, you bring home the fridge of...
The Power of Connection and Home as the Heart of It All
By Jane Kariuki We live in an age that celebrates the individual more than anything else. Individual choices, solo dates...
Living richly doesn’t mean owning a lot
By Jane Kariuki There’s a change in how people invest their time and energy. Millennials and Gen Z are deliberately...
Meaningful AI May Matter a Lot More than Powerful AI
By Donghun Lee In little more than a decade, artificial intelligence has transitioned from an obscure terminology to a central...
OP-ED | Policy Capture at COP11 and Its Implications for Global Health Governance
By Dr Vivian Manyeki, Public Health Specialist and Tobacco Harm Reduction Advocate In the busy corridors of the 11th Conference...
The future of learning: from online courses to integrated experiences
By Ursula Fear, Senior Talent Program Manager at Salesforce The pace of change in the workplace is faster than ever,...
