Airtel Africa has selected Publicis Groupe Africa as its integrated marketing partner across 12 key markets, following a competitive pitch process.
The new partnership is set to shape the telecommunications provider’s brand strategy across the continent through data-driven and locally relevant campaigns.
The collaboration covers Congo Brazzaville, the Democratic Republic of the Congo (DRC), Niger, Chad, Gabon, Kenya, Uganda, Rwanda, Tanzania, Zambia, Malawi, and Madagascar, with discussions ongoing in additional markets.
Publicis Groupe Africa, through its Nairobi-based affiliate The Partnership Africa, will lead a multidisciplinary approach combining strategy, creative, media, digital, and data capabilities to support Airtel’s long-term branding goals.
“This partnership is not only a win for Publicis Groupe Africa but a testament to truly borderless, collaborative, and future-forward marketing across the continent,” said Koo Govender, CEO of Publicis Groupe Africa.
Airtel Africa, a major provider of telecommunications and mobile money services, operates with a mission to increase digital and financial inclusion. The company is known for its efforts to connect underserved communities and bridge the digital divide in some of Africa’s most dynamic markets.
The alliance aims to deliver scalable campaigns that maintain cultural authenticity while enhancing customer engagement across diverse markets. It also signals a long-term commitment to evolving Airtel Africa’s community and customer outreach through integrated, creative marketing solutions.
