StarTimes Media has unveiled its Easter campaign, dubbed “Recharge & Get Upgraded,” offering subscribers premium content at no extra cost.
The promotion, running from 15th March to 30th April 2026, allows customers to automatically move to the next higher bouquet for a full month upon recharging their current subscription, delivering a richer and more immersive viewing experience without additional charges.
Speaking on the development, Myke Mwai, Head of Content at StarTimes, said the campaign is aimed at bringing families together while enhancing home entertainment during the festive season.
“Easter is a special time for families to come together, reflect, and celebrate. At StarTimes, we understand the role entertainment plays in creating shared moments. That’s why we are proud to offer our customers an upgrade that gives them access to even more premium content at no extra cost,” Mwai said.
The campaign features a diverse mix of content catering to all audiences. Adults can enjoy blockbuster Hollywood films, gripping drama series, addictive telenovelas, and popular Indian dramas, transforming everyday viewing into a cinematic experience. Additionally, viewers can access a range of lifestyle and reality programming, including cooking shows, talk shows, and general entertainment content suitable for the whole family.
“We are committed to ensuring every household enjoys the very best of television this season and truly feels part of the celebration,” he added.
Sports fans are also set for an exciting Easter period. The Carabao Cup final will feature a high-stakes clash between Manchester City and Arsenal, while La Liga continues to deliver intense competition, with Barcelona holding a narrow four-point lead over Real Madrid. Subscribers will also enjoy live coverage of other major leagues, including the Premier League and Serie A, alongside sports highlights and analysis.
Mwai noted that children have not been left out, with StarTimes offering a rich lineup of kids’ programming. Popular shows such as Batman, Super Wings, Interstellar Ella, and Sonic X, alongside educational content and animated films, will keep young viewers entertained throughout the holiday.
“We want every household to enjoy a complete entertainment package this Easter. From movies and series to sports and kids’ programming, we have something for everyone,” Mwai added.
