TOSHIBA gear up for more data storage as it eyes Kenyan market for growth

As technology landscape evolve daily, companies are faced with the critical decision of whether to migrate entirely to the cloud or continue maintaining on-premises data centers.

While cloud adoption is on the rise, many enterprises are finding value in balancing the two a strategy known as a hybrid approach.

Toshiba Gulf FZE, Vice President, Santosh Varghese, while addressing channel partners in Nairobi, said it is important for firms to embrace “Build Your Own Data Centre (BYODC)” initiative with the aim of educating and empowering channel partners, including System Integrators, VARs, VADs and enterprise clients enhance their business-critical enterprise server storage systems and cloud storage capabilities while leveraging high-capacity hard drives.

Varghese, underscored the importance of setting up own data centres, stating, “We want the data storage channel ecosystem to be aware of the kinds of storage backup companies need. We see many companies still using tape as a storage backup option, but a hard drive is the first choice for storage because the cost per GB is still very low compared to SSDs.” He added.

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As of 2021, approximately 63% of data storage worldwide still relies on traditional hard disk drives (HDDs). However, the landscape is evolving, and by 2025, SSDs are expected to claim a 16% share of data storage, with NAND making up 10%. Nonetheless, HDDs will continue to hold the majority share at 58%.

By 2030, it’s projected that HDDs will still account for 48% of total data storage, while SSDs will grow to 29%, and NAND will comprise 12%.


The Toshiba boss said a number of initiatives have been put in place across the region to raise awareness and provide training opportunities to equip sales and pre-sales teams belonging to system integrators and enterprises with in-depth knowledge about enterprise-level storage, especially with regard to high-capacity, purpose-built hard drives.

“We believe an educated channel and business entities can better address specific market requirements, such as surveillance, backup, and big data storage which will enhance market growth”, he explained.

With the global data explosion showing no signs of slowing down, data storage remains a critical concern for businesses.

He emphasized the pivotal role storage plays in today’s business landscape, adding that the market had matured quite a bit in the past couple of years in terms of their appreciation of the need to invest in the right kind of storage.

As businesses worldwide reevaluate their data storage strategies, Toshiba’s “Build Your Own Data Centre(BYODC)” initiative offers valuable insights and cost-effective solutions that align with the evolving storage landscape.

Through education and partnership with channel and enterprises, it aims to equip business with the tools they need to adapt to a data-driven future while optimizing costs and performance.

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Jacktone Lawi

Meet Jacktone Lawi, a seasoned technology journalist with years of experience in the industry. I have developed my passion for technology during my formative years, which has been instrumental in shaping my career trajectory. My expertise lies in reporting on emerging technologies and their impact on businesses and consumers worldwide. Through my experience I’m well-versed in covering topics such as artificial intelligence, blockchain, cybersecurity, cloud computing, and digital transformation, among others. Throughout my career, I have has demonstrated an exceptional ability to distill complex technical information into accessible and engaging content that resonates with my readers. My writing style is clear, concise, and informative, allowing me to communicate even the most technical concepts to a broad audience. Beyond my writing skills, I have also become known for extensive network of industry contacts and ability to secure exclusive interviews with high-profile figures in the technology world. These connections have enabled me to gain unique insights into the latest trends and developments in the field, giving me a competitive edge in my reporting. In addition to my work as a journalist, I’m also actively engaged in the broader technology community. Where I regularly attend conferences and events, share insights and stays up-to-date on the latest innovations in the industry. Overall, my wealth of experience as a technology journalist have given me a deep understanding of the industry and its impact on society.

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