Elaine named Spotify EQUAL Africa’s Artist for October

Spotify has announced that multi-award-winning R&B sensation Elaine is the EQUAL Artist for October 2024. A former Spotify RADAR artist, Elaine first rose to prominence with her chart-topping debut EP Elements, which captivated audiences globally in 2019.

Her top Spotify listeners come from South Africa, the United States, Nigeria, Kenya, and the United Kingdom, cementing her status as a global force in music.

Elaine’s music blends soul and contemporary R&B, crafting a distinctive sound that has resonated worldwide. With hit singles like “You’re the One” and “When I’m in Love,” she has demonstrated her talent for delivering memorable melodies and heartfelt storytelling.

“I’m honoured to be part of the EQUAL programme and incredibly proud to stand as an independent African woman, carving out my own path and claiming space in an industry traditionally dominated by men,” said Elaine.

Elaine is now set to release her latest project Stone Cold Heart, on 11th October. This deeply personal and confessional project chronicles her journey through trauma, heartache, and transformation, featuring a blend of powerful soulful ballads alongside new sonic directions that reflect her growth.

The album promises to offer catharsis and empowerment, connecting with listeners who have faced their own hardships.

In addition to her musical achievements, Elaine is recognised for her advocacy and empowering messages. She has used her platform to promote mental health awareness and inspire young people to pursue their dreams.

Elaine’s journey from a South African R&B breakthrough artist to a global star is one of resilience, and her forthcoming album is set to further establish her as a leading voice in contemporary music.

“Spotify’s EQUAL Africa program is dedicated to empowering female voices in Africa, spotlighting artists who continue to push boundaries with their artistry,” says Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu.

“Elaine exemplifies the caliber of talent the program aims to support. Spotify is proud to be associated with her  and will continue to use the EQUAL Africa program to provide support for women in music, amplifying their voices and helping to showcase their incredible talents to a global audience”.

We sat down with Elaine to learn more about her and her music:

  1. What is that one surprising thing your fans might not know about you?

My fans seem to think I can’t speak any South African languages. It’s always so funny to me, but to clear the air I speak quite a few South African languages fluently.

 

  1. When did you realize that making music was in your destiny and what is your WHY for pursuing this craft?

I’ve loved music and believed it was my destiny since I was a little girl. I’ve been singing since I was six, it’s been my main source of pride and what makes me feel like I have a purpose and that’s why I’ll never stop singing.

 

  1. Which African songs or artists did you grow up listening to?

Lebo Mathosa and Brenda Fassie.

 

  1. To someone who has never heard your music, how would you describe the sound, tone, and style?

My music is a true representation of my life, my heart and my thoughts; constantly evolving but at its core, it’s true RnB. It’s emotional, real and raw.

 

  1. Any advice for someone dreading following their dreams?

You deserve to give yourself a chance. Go for it.

Leave a Reply

Your email address will not be published. Required fields are marked *

Next Post

Sophos Unveils Enhanced Updated Firewall Software

Wed Oct 9 , 2024
Share on Facebook Tweet it Share on Reddit Pin it Share it Email Sophos, a global leader of innovative security solutions for defeating cyberattacks, today introduced nine new XGS Series desktop firewall appliances for midmarket and smaller-sized businesses, as well as branch offices of larger organizations. The new XGS appliances feature a […]

You May Also Like

Chief Editor

Jacktone Lawi

Meet Jacktone Lawi, a seasoned technology journalist with years of experience in the industry. I have developed my passion for technology during my formative years, which has been instrumental in shaping my career trajectory. My expertise lies in reporting on emerging technologies and their impact on businesses and consumers worldwide. Through my experience I’m well-versed in covering topics such as artificial intelligence, blockchain, cybersecurity, cloud computing, and digital transformation, among others. Throughout my career, I have has demonstrated an exceptional ability to distill complex technical information into accessible and engaging content that resonates with my readers. My writing style is clear, concise, and informative, allowing me to communicate even the most technical concepts to a broad audience. Beyond my writing skills, I have also become known for extensive network of industry contacts and ability to secure exclusive interviews with high-profile figures in the technology world. These connections have enabled me to gain unique insights into the latest trends and developments in the field, giving me a competitive edge in my reporting. In addition to my work as a journalist, I’m also actively engaged in the broader technology community. Where I regularly attend conferences and events, share insights and stays up-to-date on the latest innovations in the industry. Overall, my wealth of experience as a technology journalist have given me a deep understanding of the industry and its impact on society.

Quick Links