TekEasy bets on convenience with new one-stop technology store in Nairobi
Local entrepreneurs are riding on Nairobi’s rising status as a continental tech hub to set up one stop shops where customers can access tech accessories and services under one roof.
The marketing trend help customers cut shopping time, access unlimited expert support in selection of goods and services, reaping faster buying decisions from satisfied clients.
According to NRF research in 2020, 93 per cent of surveyed consumers said they were “more likely to choose to shop at a specific retailer based on convenience.”
The annual study that looks at global shopping trends reveal customers’ rapid adoption of new retail trends enabling less complex or exhausting shopping experiences.
Antony Brian, General Manager, TekEasy, a one stop tech marketplace agrees that
Today’s consumer has more options than ever before.
“With this vast market providing competing price points, varying fulfillment speeds, and huge breadth of product offerings, retailers with the ability to provide the best of everything are at a major advantage over those whose products are more niche,” the MD said during the firm’s flagship store at Runda Mall on Saturday.
The launch brought together hundreds of shoppers, families, content creators and technology enthusiasts, unmasking silent demand for tech hubs at a time technology is becoming a necessity rather than luxury.
The store brings together some of the world’s most trusted brands under one roof, including TECNO, Infinix, Samsung, ITEL, Haier, Syinix, Hisense, TCL, Vitron and Oraimo.
“Customers no longer have to move from shop to shop comparing prices and hunting for genuine products,” Brian said.
“TekEasy suits all customer needs. Whether you are upgrading to a new smartphone, buying your first smart television, shopping for home appliances or simply looking for genuine accessories that will not disappoint you.”
The store has been designed to make the whole experience simple.
Retail consultants are on hand to explain the differences between models, and every purchase comes with a genuine warranty, competitive pricing and reliable after-sales support.
The store offers attractive promotions and flexible payment options aimed at students, young professionals, entrepreneurs, gamers and families who want the latest technology without straining their budgets.
“TekEasy is built on a simple promise: making quality technology accessible to everyone,” he adds.
It has an array of products, ranging from flagship smartphones such as the Tecno Camon and Samsung Galaxy to affordable Infinix and ITEL handsets.
Customers can also access premium Hisense, TCL, Vitron and Haier televisions, dependable Syinix home appliances and Oraimo smart accessories.
The opening of Runda Mall flagship store marks a bold step in TekEasy’s dream to build Kenya’s most trusted technology retail network, with more stores planned across the country as more Kenyans embrace digital living.
Kenya’s digital inclusivity is rising rapidly, backed by over 47 million internet subscriptions and aggressive state e-government expansions.
This growth is driven by widespread mobile money infrastructure, expanding 4G/5G broadband networks, government digitization programs like Huduma Kenya program and youth empowerment initiatives such as Ajira Digital.
According to Brian, the flagship store sets a new benchmark for retail experience and strengthens the firm’s ambition to become Kenya’s preferred destination for technology and home solutions.
“Today’s consumers are looking for more than products. They want trusted brands,competitive pricing, convenience, and dependable after-sales support; all in one place.”
The new store is more convenient for shoppers in Runda, Ridgeways, Garden Estate, Ruaka, Gigiri, Rosslyn, Muthaiga and along the Kiambu Road.
TekEasy is planning to open more stores in Nairobi and other cities across the country.
