Safaricom has upgraded its Home Fibre service, increasing speeds by up to 2.5 times at no additional cost, in a move that reflects the rapid rise in household digital consumption and the growing strain on home internet networks.
The upgrade cuts across all existing packages, with customers retaining current pricing. Entry-level users will now receive speeds of up to 15 Mbps, mid-tier plans have been increased to 35 Mbps and 80 Mbps, while premium packages now reach up to 400 Mbps, targeting data-heavy households and multi-user environments.
The adjustment comes as Kenyan homes increasingly operate as digital hubs, with simultaneous use of streaming services, remote work platforms, online learning systems, and multiple connected devices becoming the norm. This has shifted demand from basic access to sustained high-capacity performance.
“As homes become increasingly connected, reliable high-speed internet is no longer a luxury but an essential service for modern living,” said Safaricom CEO Peter Ndegwa. “By upgrading Home Fibre speeds, we are delivering greater value to our customers, strengthening our market leadership, and laying the foundation for smarter, more connected homes and communities across Kenya.”
He added that the upgrade is intended to improve stability in shared households, where multiple users often compete for bandwidth, making consistency a key performance expectation alongside speed.
Safaricom, which says it now connects more than 800,000 homes, continues to expand its fibre footprint as demand for fixed broadband grows across urban and peri-urban areas.
The move also highlights a broader shift in the telecom sector, where fixed internet is increasingly seen as core infrastructure supporting education, work, entertainment, and emerging smart home technologies.
Industry patterns show rising pressure on providers to scale capacity as streaming platforms, cloud services, and video-based communication tools drive higher data usage per household.
Safaricom says the enhancement forms part of its strategy to align home connectivity with evolving digital lifestyles, where broadband is becoming central to everyday economic and social activity.
