StarTimes Media is ramping up its content offering as it seeks to strengthen its presence in Kenya’s pay-TV market and drive subscriber growth.
The company on Tuesday announced the debut of two new telenovelas set to premiere this March on Novela E Plus: It’s Okay to Not Be Okay and the much-anticipated Season 3 of Gangs of Manila.
Speaking on the new additions, Myke Mwai, Head of PR and Content Syndication, said the launches highlight StarTimes’ commitment to delivering engaging stories that attract new viewers while retaining existing subscribers.
It’s Okay to Not Be Okay, premiering on March 16 at 9:40 PM, follows the emotional journey of a devoted caregiver who struggles with his own personal challenges while caring for his mother suffering from Alzheimer’s disease.
On the other hand, Season 3 of Gangs of Manila, which premieres on March 28 at 8:50 PM, brings gripping action and drama as it takes viewers into the dangerous criminal underworld of Manila.
Mwai noted that the addition of the new series reflects StarTimes’ content-driven growth strategy, aimed at enriching its programming line-up.
“Investing in premium content remains central to our vision of delivering quality entertainment while expanding our subscriber base. These shows not only provide powerful storytelling but also help us engage audiences, build loyalty, and strengthen our position in the pay-TV market,” he said.
He added that StarTimes has increased investment in content promotion and marketing to boost viewership, improve subscriber retention, and attract new audiences across Kenya and the broader East African region.
According to Mwai, the strategy underscores the company’s recognition of content as a key driver of growth, positioning StarTimes as a leading player in the region’s pay-TV industry.
“By prioritizing diverse, high-quality storytelling and supporting it with strong promotional efforts, we are able to enhance brand value, grow market share, and reinforce viewer trust,” he added.
