Connection and teamwork took center stage at Karura Forest as LG Electronics East Africa and its main distribution partner, Opalnet, officially wrapped up their #TrekToLove campaign, a lifestyle-driven initiative that brought people together to celebrate meaningful connections in a fun and engaging way.
Launched in March, the campaign invited participants to submit videos showcasing activities they enjoy doing together, including cooking, dancing to fitness routines and travel moments. The response was overwhelmingly positive, with entries reflecting authentic stories of friendship, community and shared experiences from across the region.
From these submissions, a select group of participants was invited to Nairobi for a one-of-a-kind obstacle course challenge set within Karura Forest. Designed to test communication, trust and collaboration, the course offered a playful and engaging way for teams to bond while competing for exciting prizes.
After an energetic competition, three teams emerged as the ultimate winners:
- Grand Prize Winners: Mohammed Omar and Serreti Nannes – Winners of a night’s stay at an exclusive hotel, along with an LG Bottom Freezer Fridge
- First Runners-Up: Sharon Nduati and Nick Nduati – Winners of a 65-inch LG QNED TV
- Second Runners-Up: Monique Abok and Winnie Opiyo – Winners of an 8kg LG Washing Machine
Speaking at the event, LG Electronics East Africa’s Head of Marketing, Jane Kariuki, highlighted the inspiration behind the campaign, saying: “#TrekToLove was about celebrating real connections in a way that feels fresh, fun and relatable. We wanted to create something that reflects how people connect, grow and share experiences together, and seeing that come to life has been amazing. We also wanted to create something that reflects modern lifestyles, where shared experiences are at the heart of connection. That’s the space where LG exists, as we strive to support those everyday moments with solutions that make life smoother and more enjoyable.”
Opalnet’s Managing Director, Rakesh Singh, added: “Over the past few weeks, we have seen how powerful it can be when brands create platforms that allow individuals to express themselves and connect in meaningful ways. The stories shared by participants have been inspiring, and they remind us that at the heart of everything we do are human connections. At Opalnet, we are proud to partner with LG on such initiatives that go beyond products and focus on people.”
The campaign also highlighted LG’s commitment to enhancing everyday life through innovative home solutions that support shared living experiences.
