5,300 SMEs Graduate from Google’s Hustle Academy

Over 5,300 small and medium-sized businesses (SMBs) have graduated from Google’s Hustle Academy. This milestone underscores their dedication to improving business acumen and skill sets.

The graduation demonstrates the impact of the program, with over 10,000 entrepreneurs across Africa benefiting from it since its launch in 2022.

The Hustle Academy program, focuses on addressing the challenges faced by African SMBs and provides practical skills and resources that are essential for business growth.

This year’s cohort builds upon the foundation of the  more than 5,000 SMBs who graduated last year.

“Congratulations to Google Hustle Hustle Academy for training over 3,000 SMBs in Kenya so far through your one-week bootcamp. SMBs are the economic growth engine of Kenya. Empowering SMBs is empowering a nation” said Henry Rithaa  – CEO, Micro & Small Enterprise Authority (MSEA).

The graduates represent a wide range of industries, demonstrating the diverse and dynamic nature of Kenyan entrepreneurship.

These businesses, through their participation in the Hustle Academy, have shown a remarkable capacity for innovation and resilience.

Celebration of Hard Work

“The determination and growth exhibited by these SMBs are commendable. The Hustle Academy program stands as a beacon of what practical training and resource provision can accomplish. Today’s graduation is not only a celebration of their hard work but also an acknowledgment of their role in enriching the Kenyan business environment,” said Agnes Gathaiya, Country Director, East Africa.

Melanie Hapisu, founder of DigiPath Africa and a graduate of the program, elaborated on her experience, ‘The Hustle Academy’s training wasn’t just about theories; it was about real, actionable strategies that have transformed the way we operate at DigiPath Africa.

Read Also: Google Search Trends: Artificial Intelligence at an All-time High in Kenya

As a business, adapting to market demands while ensuring sustainable growth is challenging. The Academy’s practical insights have been crucial in helping us navigate these challenges, fostering innovation and enabling us to make more informed decisions that are critical for our long-term success.

Through a variety of programs, products, and partnerships, small and medium-sized businesses (SMBs) in Africa are receiving substantial support, helping them navigate the challenges of the modern business world. Programs like the Hustle Academy are part of Google’s broader commitment to bolster the African business sector.

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Jacktone Lawi

Meet Jacktone Lawi, a seasoned technology journalist with years of experience in the industry. I have developed my passion for technology during my formative years, which has been instrumental in shaping my career trajectory. My expertise lies in reporting on emerging technologies and their impact on businesses and consumers worldwide. Through my experience I’m well-versed in covering topics such as artificial intelligence, blockchain, cybersecurity, cloud computing, and digital transformation, among others. Throughout my career, I have has demonstrated an exceptional ability to distill complex technical information into accessible and engaging content that resonates with my readers. My writing style is clear, concise, and informative, allowing me to communicate even the most technical concepts to a broad audience. Beyond my writing skills, I have also become known for extensive network of industry contacts and ability to secure exclusive interviews with high-profile figures in the technology world. These connections have enabled me to gain unique insights into the latest trends and developments in the field, giving me a competitive edge in my reporting. In addition to my work as a journalist, I’m also actively engaged in the broader technology community. Where I regularly attend conferences and events, share insights and stays up-to-date on the latest innovations in the industry. Overall, my wealth of experience as a technology journalist have given me a deep understanding of the industry and its impact on society.

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