LG Electronics presented a comprehensive portfolio of built-in kitchen solutions from its SKS luxury brand and LG built-in lineup at the SKS Showroom in Milan, Italy, during Milan Design Week 2026.
Emphasizing the harmony of technology and design, the showcase reflected LG’s deep understanding of contemporary living and its expanding presence in Europe’s premium built-in market.
Under the theme “Feeding the Future,” the SKS Milan Showroom exhibition marked the first anniversary of the SKS rebranding.
The impressive display highlighted SKS’s distinctive built-in identity, technological innovation and design competitiveness, while also serving to raise the luxury brand’s profile and reaffirm its commitment to exceeding European customers’ expectations.
The exhibition featured the latest SKS solutions alongside LG’s high-end built-in appliance lineup, presenting a seamless integration of technology and design as well as an expanded range of possibilities for elevating the modern kitchen.
Through a collaboration with Schiffini, a leading Italian high-end kitchen furniture brand, visitors to the showroom enjoyed a unique, ultra-sophisticated take on kitchen space curation.
An Immersive Culinary Experience Led by Premium Design and Technology
Newly renovated and upgraded, the SKS Milan Showroom hosted a series of immersive events aligned with LG’s vision for a better life.
These included “Feeding the Future,” an AI-assisted experiential journey that guided visitors through different stages of the food lifecycle, from ingredient storage to preparation and use.
The program explored ways to maximize the potential of ingredients and promote more thoughtful food storage and usage practices, supported by SKS and LG’s advanced technologies. It concluded with an anti-waste tasting experience.
The showroom also hosted a special invitation-only event for the local “Life Genius” LG fan community, made up of customers who share the brand’s passion for better living.
A sommelier-led program guided participants through the showroom, with wine pairings matched to the theme of each space and to the sophisticated features of LG’s built-in technologies.
The event will culminate in a dinner prepared by a Michelin-starred chef, demonstrating how SKS and LG’s built-in appliances can be used to create premium-quality cuisine and a more elegant kitchen environment.
Italian Artistry Meets Appliance Mastery: The “Tracce” Capsule Collection
LG also unveiled the “Tracce” capsule collection, developed in collaboration with renowned Italian decorative laminate company Abet Laminati.
The collection, comprising the SKS Undercounter wine cellar and the SKS Undercounter convertible refrigerator, delivered stunning style via the application of historical graphic patterns from legends of Italian architecture and design, Alessandro Mendini, Ettore Sottsass and Superstudio.
“Milan Design Week 2026 presents the perfect opportunity to clearly articulate our luxury built-in philosophy to the world,” said Baek Seung-tae, president of the LG Home Appliance Solution Company. “Leveraging a deep understanding of European living and culture, we will continue to strengthen our leadership with appliances combining refined design and advanced technologies.”
